Marketing Details
SnowJam Customer Spending
Per Resort Area Last Season
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Customer Profiles
In order to get their free lift ticket or join our club, our live event customers and Preferred Card members provide us with detailed personal information, including:
- Age/Gender
- Email Address
- Home Address
- Media Habits
- Resorts Visited
- Skier or Snowboarder
Our Marketing Plans
We spend heavily to ensure strong attendance at our live events and to grow our Preferred Card membership. Strategies include:
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- Campus marketing at colleges & high schools throughout Southern California