Marketing Details

Customer Profiles

In order to get their free lift ticket or join our club, our live event customers and Preferred Card members provide us with detailed personal information, including:

  • Age/Gender
  • Email Address
  • Home Address
  • Media Habits
  • Resorts Visited
  • Skier or Snowboarder

Our Marketing Plans

We spend heavily to ensure strong attendance at our live events and to grow our Preferred Card membership. Strategies include:

  • Radio
  • Social Media
  • Email
  • Direct Mail
  • TV Coverage
  • Newspaper
  • Flyers
  • Posters
  • Campus marketing at colleges & high schools throughout Southern California


happy-people happy customers happy-people